Five Advantages of Custom Web Design and Development

Setting up a website with a drag-and-drop website builder is a great solution for anyone on a tight budget. However, there are some disadvantages to this option. If you’ve been disappointed by drag-and-drop website builders like Wix or Squarespace, it’s time to upgrade to Custom Web Design And Development.

The following are five advantages of custom web design and development:

1. Website Design Customized to Your Brand

Websites, like brick-and-mortar stores, allow businesses to showcase not only their unique products and services, but also their personality. Custom Web Design And Development allows a company to collaborate with an agency’s design team to give their website a personalised touch and a unique user experience that goes beyond what most drag-and-drop templates provide.

Life is too short to waste time with the same templates, colour schemes, and icons as everyone else.

2. Design for a Better Customer Experience

Website customization also allows a company to create a site that is focused on delivering real business results through an optimal structure and user experience. Your web design agency should ask you about your business goals before developing and designing a website. Similarly, you’ll want to understand the customer journey for your product or service. For example, if you run an automotive repair shop, you’d probably want a “request service” form front and centre on your homepage to drive leads.

Bottom line: Create a customer-centric website that allows visitors to easily navigate the site and take actions that result in the desired results.

3. Improvements to Search Engine Optimization

Another advantage of custom web design and development is improved search engine optimization. Fortunately, with a custom site design project, you will receive assistance from not only web developers but also SEO specialists. The latter employs best practises to help your website rank higher in search engines. Some of the ways they help custom sites grow over time are as follows:

• Creating metadata, page URLs, image alt tags, and site content that includes relevant keywords
• Working with the development team to implement a user- and mobile-friendly site architecture
• assisting in determining whether or not pages should be “crawled” by search engines
• Inserting internal links to improve user experience

4. The ability to adapt to business changes.

Businesses can scale the development process with Custom Web Development Services. Although developers will create a proper architecture for the site while creating the roadmap, you may need to add additional functionality or content in response to business changes. You’ll avoid the headache of trying to do this on your own and potentially messing up your site thanks to your established relationship with a web design agency. However, additional costs are likely, so plan accordingly. Template websites, on the other hand, are designed to be static or, worse, are not properly updated or maintained to meet changing web needs.

5. Hosting Flexibility

Finally, choosing a customised website gives you more control over your website’s hosting, especially if you want to switch providers or have business-specific requirements. Unfortunately, drag-and-drop website builders do not provide this level of flexibility. Advantages of having the freedom to select a hosting provider Custom Web Development Services firms may include:

• Scalability beyond a “shared” hosting environment
• Backups of files and data are automated, and backup locations can be customised.
• Direct server performance and availability monitoring
• Optimized installation and configuration for your chosen CMS
• It is simple to create and deploy staging environments.
• Integration with other tools and technologies that might be restricted otherwise