Your website is extremely important! Every day, effective marketing strategies are funnelled through and to your website. It should be a simple, responsive design that provides information for your customers to make an informed purchase. When it comes to building a website, there are numerous options available, such as online services that provide simple templates or Custom Website Developer options. Here are some of the advantages of hiring a Custom Website Developer to produce business results for you.
Design That Is Distinctively Branded
Templates and themes can be extremely limiting. Your brand, like your website, has a distinct personality and voice. A Custom Website Developer appears more professional by incorporating all of your brand elements: colours, photos, and messaging. You can also make it match and/or complement your other materials and graphics as an added bonus (social media, digital ads, business cards, literature, outdoor media, etc.). Your distinctively branded website distinguishes you from your competitors by showcasing your products and services with a focus on the customer journey.
Improved User Experience (UX)
UX should be prioritised! Working with a Custom Website Developer allows you to collaborate with an experienced web developer who will examine the path a user takes, minimising the number of clicks and adding appropriate cross-promotional call-outs and call-to-action buttons such as “Request a Free Estimate.” A positive user experience is not created by chance; it is the result of deliberate design. The site’s load time/speed is another important factor in the UX. If your website takes too long to load, you may lose a sale. A seasoned web professional understands how to construct the site with the proper file/image sizes, apps/plug-ins, and hosting.
Security That Is Up To Date
When working with a web developer or agency, you can expect them to be up to date on the latest search engine, CMS platform, and security trends. Even the most basic websites must be protected from hackers. You don’t want someone to take over your website or post misleading or false information in your company’s name. Incorporating an SSL (Secure Sockets Layer) certificate, which is a protocol for establishing authenticated and encrypted links between networked computers, is one example. While some browsers still allow non-SSL sites, it is in your best interest to ensure that your website is up to date on any recent security updates.
Improved Search Engine Rankings
With clean code, keyword-focused (but not overly dense) content, heading tags (especially an H1), metadata, and image alt tags, a Custom Website Developer with SEO built into the framework enables better search rankings. Create a “SEO-friendly” website from the start so that you can be found. SEO should be reviewed and improved on a regular basis throughout the life of the website. You can keep the momentum going by adding regular content, such as blog posts, and reviewing and improving the content of pages that aren’t performing well.
CMS functionality that is adaptable
Working with an experienced Custom Web Developer allows you to create a custom content management system (CMS) with all of the features you desire. You can easily perform in-house website content updates with the CMS. However, you will always have a direct contact if you require more elaborate changes, as opposed to working with an online service, which may provide little support or lag in communication.
The Custom Design Website 